“Sometimes people think when they’re writing a book that it’s the only thing they can do during that time. But I didn’t have that luxury, so I created a system that allowed me to run my consulting business and write a book in 3 months.” – Dorie Clark

About Dorie Clark

Dorie is the author of several personal branding books, including Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. She is currently working on a new one on monetizing ideas.

Dorie has a method for writing a book in 3 months that doesn’t require secluding yourself to a cabin in the woods. In fact, the day of our interview was the first official day that Dorie started writing her 3rd book in 3 months. I learned a lot from Dorie during this interview and I know you will too.


Listen to this episode on iTunes.

This  season of the podcast is brought to you by Ulysses. Ulysses is a fully-fledged, beautiful and distraction-free writing app your Mac, iPhone and iPad. It’s been my primary writing app for over a year now and I know I will never stray. Because… it make me want to write. That’s why I’m stoked to tell you that Ulysses is offering the listeners of this podcast a very special extended free trial. If you’re looking for a writing app to love go to ulyssesapp.com/howweworknow to get your extended free trial of Ulysses for Mac.

Topics We Explored

  • The difference between working on your business and working in your business.
  • How to handle and organize a lot of interviews for a book.
  • When you have other things to do and can’t go off to a cabin to write your book, what you can do to make it work.
  • How you can use that time you blocked out the best you possibly can to get most quality writing out of you.
  • The importance of pre-planning and outlining when you tackle any sized writing project.
  • How you can conduct and amazing interview and get the most out of the people your interviewing.
  • How to take a ton of research and distill it down to only what you need.
  • Tips for getting high profile people to agree to an interview with you.
  • How to approach emailing people to request an interview and the exact template Dorie used to request interviews for her book.
  • The most important thing you should do before your start to write.

Key Takeaways

  • Map out 3 hour blocks of time each day where writing for you is optimal and protecting it on your calendar.
  • The more planning you can do upfront with a detailed outline, before you interview people or start writing, the less time you will waste later in the writing process.
  • Whenever possible, have as much research done upfront before you begin writing.
  • Know more than you need to know about someone you’re interviewing before you speak to them in person or on the phone.
  • Often the people who you consider to be A-list are more likely to say yes to an interview with you than those you consider to be B-list. This is (likely) because people who are more well known are more used to getting interview requests and have figured out how to accompany them better than the up-and-comers.

Resources and Books Mentioned

Download Dorie’s free Stand Out self-assessment workbook
Michael Gerber, The EMyth (book)
Dorie’s interview with Laura Vanderkam

Connect with Dorie

Dorie’s website
Dorie’s 400+ free articles
Dorie on Twitter

Author Julia Roy

Julia is a personal trainer for productivity. She helps businesses, executives and entrepreneurs work better through trainings, workshops and digital courses.

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