Your Competitive Advantage with Colin Wright

Colin Wright

When you try to copy someone else, or try to temper your own voice and idiosyncrasies, what you’re really doing is getting rid of your best competitive advantage. – Colin Wright

About Colin Wright

Colin has written a few dozen books, spread out across both fiction and nonfiction and runs a blog that brings in a few million readers a year. Colin is himself in everything he does because he believes that when you try to copy someone else, or try to temper your own voice and idiosyncrasies, what you’re really doing is getting rid of your best competitive advantage. In this interview we talk about having confidence in your own voice, figuring out what works for you instead of replicating someone else’s model and generating social gravity through authenticity. I hope you enjoy and get as much out of my conversation with Colin as I did.

Listen to this episode on iTunes.

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Topics We Explored

The importance of being media agnostic when it comes to getting your ideas out there and connecting with your audience.
The “Instagramable” version of a writers life and trying to live someone else’s version of an author.
Writing a book as a marketing tool for your other service(s). Discover the potential of boosting your website’s visibility by utilizing seo tools online.
Book writing as an entrepreneurial endeavor.
You don’t have to have a published book to consider yourself an author.
Having, as part of your daily ritual, time where you do absolutely nothing (no phone, no music, no podcasts.) Where you just sit and organize your thoughts.
Overcoming the resistance to write by not allowing yourself to work on things as soon as you want to work on them.
Why being a writing newbie can be a great place to be.
Generating social gravity through authenticity.

Key Takeaways

Rather than trying to replicate someone else’s model, it’s important to figure out what allows you to do good work. For you, what environment puts you in the mindset where you do good work and allows you to focus and ignore all the other things that tend to get in the way when you do try to sit down and churn out words of value.
If you struggle with focus the best thing you can do is not allow yourself to start something new until you finish what your currently working on. Immerse yourself and continue to build that muscle. It will get stronger.
Having confidence in your own voice is the most important mindset for all writers.
When you try to copy someone else, or try to temper your own voice and idiosyncrasies, what you’re really doing is getting rid of your best competitive advantage.