Julia Roy explores how successful creatives–in an age of interruption and information overload–stay focused and ship meaningful work. It’s an interview series broken down by season, with the first season focused exclusively on writers (including authors, journalists, copywriters, editors, agents and writing coaches). In Season One of the podcast, Julia talks with successful writers about the workflows, habits and tools they use to do their best work.
Podcast SEO: 10 For Sure Ways to Boost Rankings
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Nothing’s for sure, my mom would always tell me. Going to the pool isn’t for sure. Dairy Queen for dinner isn’t for sure. My friends coming over to see how fast they can push me down the sloped driveway in a wagon isn’t for sure.
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There is one thing for sure, though: Your podcast SEO rankings are going to go up if you work with a professional seo company !
He’s helped us answer today’s big question:
How do I optimize my podcast? To optimize your podcast for search, try these 10 tactics:
Make a podcast website or page.
Optimize your show’s description.
Syndicate to Google Podcasts.
Plan your episodes around keywords.
Make shorter episodes.
Optimize episode titles.
Optimize show notes.
Write blog posts based on the episodes.
Use social media to promote your podcast.
Get guests to share your show.
Before we get too deep in the weeds, let’s answer a few basic podcast SEO questions first.
What is Audio SEO?
Audio SEO — or, Search Engine Optimization — is a technique used to help audio-specific content rank for search terms on Google. The goal is to get audio content to show up on Google’s first SERP (Search Engine Results Page) for particular keywords.
Say you want to be found on Google for the search term “handmade guitars.” You might use an audio SEO approach to show up in the top results for that term.
Podcast SEO is a subcategory of audio SEO. It’s the type of audio you use to rank for search terms. You could otherwise use a webinar or an audiogram, but they likely won’t work as well as a podcast. That’s because Google now features a Podcasts section on its SERPs.
Do Podcasts Help SEO?
Podcasts absolutely help SEO (as long as you take the right steps and you work with the right seo company in manchester).
See, podcast listenership is growing. That means more people with a wider variety of interests and needs. There’s someone out there who wants to hear about making guitars by hand or forging for the largest living beech mushroom. Whatever you choose to talk about, there’s someone who wants to listen.
More good news: Podcast listeners tend to be educated millennials with jobs. This is a highly targeted demographic for most businesses.
